A Ramadan campaign for OneTouch built around the Arabic play on “sekkareh” — connecting blood sugar with the sweets and indulgence of the season.
Familiar Ramadan foods and visual metaphors are used to make glucose monitoring feel more culturally relevant, approachable, and memorable.

Awarded PIKASSO D’or Bronze for Creative Direction of an Out of Home Campaign. 
Done under the employment of PIMO Lebanon agency.