Haflit Tondif plays on a familiar expression used when a mess gets big enough to call for a full-on cleaning session. For Gen Z living alone, those moments are almost inevitable — friends over, food, spills, makeup and the chaos that comes with having a place of your own.

The campaign turns that dreaded halit tondif into Haflit Tondif: making the cleanup itself feel like part of the party. An episodic film series follows one house party through a sequence of different messes, with each episode turning a new disaster into its own Jif cleaning moment.

The OOH extends the idea through simple before-and-after cleaning moments, contrasting the chaos of the mess with the satisfying clean result after Jif.

Done under the employment of PIMO Lebanon agency.